You can be an e-reader AND a "real life" bookstore patron.

“I remembered then why I loved bookstores. It wasn’t so much because of the end game of buying a book or a magazine. Rather, it was the journey to that one book. It’s about being surrounded by like-minded people, who may love literature or just want a brief escape from reality.

No matter how much I love my NOOK, I will never get that feeling at home alone.”